Batch’d
Growth Fund - Loans & Equity Case Study
Yorkshire based artisan dessert retailer Batch’d has 25 sites across the UK including outlets in Leeds, Sheffield and York. It also operates sites in Scotland, the North West, Midlands and London.
The company
Batch’d runs kiosks, food court outlets and shops stocking fresh brownies, doughnuts and cookies handcrafted daily by bakeries based across Yorkshire. Batch’d also sells milkshakes, ice cream and speciality drinks.
Batch’d managing director Harry Clavane said: “Our bakeries make quality artisanal products in Yorkshire which are delivered daily across the country. We work with our bakeries to innovate and develop new products, offering variety to customers which is what sets us apart from others in the bakery sector.”
The challenge
Batch’d aims to have 50 sites by 2029, more than doubling its workforce from 145 to 300 in the same period. The number of jobs in its Yorkshire based supply chain has already grown and is expected to increase further as part of the company’s expansion.
With additional online sales, Batch’d expects to grow turnover from £6.5 million to £20m over the next three years.
Finance Yorkshire involvement
A £1.1m investment from Finance Yorkshire’s growth fund will support the company’s ambition to open more sites at shopping centres – including Lakeside, Essex – travel hubs and the high street.
The investment rationale
Finance Yorkshire CEO Alex McWhirter said: “Batch’d is to be congratulated on its growth since launching just five years ago. It has become a highly recognised brand and popular outlet in Yorkshire.
“Our investment will accelerate the company’s ambitions to expand and create jobs, particularly in its regional based supply chain, making a significant contribution to the wealth of the Yorkshire economy.”
Future expectations
Batch’d is also investing in standalone repurposed shipping containers which can be installed outdoors at retail parks and is developing an app to provide offers and loyalty schemes to customers.
Harry added: “Finance Yorkshire helps businesses like ours to grow and its investment will enable us to open more stores and create new jobs, both in Yorkshire and beyond.”