HyperFinity

Growth Fund - Loans & Equity Case Study

Leeds based HyperFinity uses data and AI to help retail customers make smart decisions around customer loyalty and pricing, leading to increased profitability.

HyperFinity was founded in 2019 by Pete Denby, Adam Barrowcliff, Damon Bryan and Tom Hill who have grown the business’s client base to include Asda, Costa Coffee, Card Factory and Toolstation.

The company

CEO Pete Denby said: “HyperFinity helps retailers make the most of their data using analytics and AI. We’re already helping some of the best-known retailers make profitable loyalty and pricing decisions through a combination of powerful software and expert services.”

The challenge

The company’s growth strategy includes building its sales and marketing function as well as supporting product development.

Finance Yorkshire involvement

Significant investment from Finance Yorkshire’s growth fund is part of a seven-figure investment round in HyperFinity. Co-investor River Capital has made an investment from its fund:AI alongside existing investor, Snowflake Inc, a global leader in data and AI technology.

The investment rationale

Finance Yorkshire CEO Alex McWhirter said: “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector. We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”

Future expectations

HyperFinity CEO Pete Denby added: “We’re delighted to be working with Finance Yorkshire and River Capital whose investments will enable us to accelerate our growth plans.”