Soren’s House

Business Loans Case Study

Left to right, Max Jones and Sally Jackson, Soren’s House; Anthony Cope and Alex McWhirter, Finance Yorkshire

Huddersfield based Soren’s House is a children’s toy, decor and clothing retailer. The company specialises in sustainable Scandinavian style wooden toys, furniture and organic clothing for children aged 0 to 12 years.

The company

Soren’s House was launched by Sally Jackson in 2016 and is named after Soren Lorenson, a character in the popular children’s book and television series Charlie and Lola, an old favourite of Sally’s daughter, Seren.

The ethos of Soren’s House was developed after a pause in the business when Sally’s son Seth was diagnosed with Non-Hodgkins lymphoma at the age of six.

Sally’s partner in the business Max Jones said: “Seth was treated for the best part of a year during which we had to put the business on hold.

“The experience of Seth being ill and his treatment gave us a different perspective and that’s why we are focused on natural materials and sustainability – we want parents to buy once and buy well and to be able to trust the products that they buy from us.”

Seth is now well and aged 12, sister Seren is 13.

The challenge

The company’s ambition is to be a one-stop shop for parents who are conscious about the environment and sustainability.

Finance Yorkshire involvement

A £80,000 investment from Finance Yorkshire’s business loans fund will enable Soren’s House to expand its team and accelerate its marketing activity to grow visibility and market share.

The investment will enable the company to employ a customer services manager and a digital marketing manager.

The investment rationale

Finance Yorkshire chief executive Alex McWhirter said: “We are pleased to support Soren’s House and applaud the entrepreneurial spirit of Sally and Max who are embarking on an ambitious development trajectory for their business with an emphasis on the growing interest in sustainable living.”

Future expectations

The company plans to expand its product range and develop its own brand products. “We see ourselves as a modern, natural design store merged with sustainability,” said Max.

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