Greenhouse OS

Growth Fund - Loans & Equity Case Study

Greenhouse OS is a York based tech firm founded by Alex Rhodes and Ian Preston who are leveraging decades of property industry experience to deliver an integrated AI suite that moves beyond generic chatbots to provide intelligent, sector-specific automation that understands the nuances of the property journey.

The company

Greenhouse OS has built a true operating system on the Salesforce platform. Greenhouse OS says it is designed to empower estate agencies to build, scale, and evolve without ever hitting a technology ceiling.

The company is based at York Science Park and employs almost 20 staff including a team of 10 engineers.

The challenge

Greenhouse OS wants to scale its next-generation estate agency platform to attract more multi-office estate agencies as clients.

Finance Yorkshire involvement

A £600,000 investment from Finance Yorkshire’s Growth Fund is supporting the company’s expansion plans. A group of private, angel investors has also joined the investment round adding a further £300,000.

The investment rationale

Alex McWhirter, Finance Yorkshire CEO, said: “Greenhouse’s platform is now commercially deployed with multiple estate agencies committed to long term contracts

“Finance Yorkshire is pleased to support the Greenhouse team in its next growth phase as it embraces the potential of AI to evolve its platform and develop further applications.”

Future expectations

Alex Rhodes said: “Our platform is built for ambitious agencies that have outgrown the limitations of standard software. This investment from Finance Yorkshire is the fuel that allows us to maintain the pace of innovation required in a competitive market.

“The capital is directly accelerating our roadmap, from expanding our engineering team to deploying sophisticated AI automation that handles the heavy lifting, such as 24/7 viewing bookings. It ensures our clients stay ahead of the curve while they focus on what they do best, building relationships and closing deals."